As I Am

Wherever and whenever you want your hair to look perfect, use the Smoothing Gel from As i Am. Unlike the average gel, this gel does not contain any...

Combats dry and itchy scalp and dandruff. Helps prevent itching and soothes the scalp with olive oil and tea tree oil. Relieves itching, flaking an...

Born CurlyTM Nourishing Hair & Body Oil is excellent for both hair and skin. It adds shine and lubricity to the hair, while naturally condition...

As I Am® JBCO Curling Crème is formulated with fiber-strengthening ceramides and castor oil. Nature's best moisturizers and curl enhancers lock in ...

Born CurlyTM Shea & Cocoa Butter Balm provides long-lasting smoothness and hydration for both hair and skin. It retains moisture and gives dry,...

Delivers high-definition twists and twist-out styles that are smooth, soft and shiny. This frizz-fighting, flake-free formula hydrates and conditio...

color After Midnight   Alien Grey   Amethyst Ashes   Atomic Turquoise   Bad Boy   Blue Moon   Blue Steel   Cotton Candy pink   Dark Star   Deadly...

Rich creamy formula designed to rehydrate dry hair with an Intense Therapy Masque. Enriched with Nano Jamaican Black Castor Oil, Vitamin C and Vita...

Dry and itchy leave-in conditioner. Adds moisture and shine. Detangle curls Enriched with Piroctone Olamine, Ceramides, Olive Oil and Tea Tree Oil....

Naturally textured hair is beautiful hair, but it also tends to lack moisture. When hair is dried out, it looks dull, feels rough, is difficult to ...

A conditioner enriched with Jamaican black castor oil. Strengthen your hair from root to tip with the As I Am JBCO Conditioner. This ultra-hydratin...

With Aloe Vera, Biotin, Licorice, Pomegranate and Passion Fruit. 10% improvement in tensile strength. 47% reduction in breakage after one use. Comb...

Born Curly Avocado Shea Cowash is non-foaming and sulfate-free. It cleanses effectively without depleting the hair's natural moisture. Gentle enoug...

Soothes itching and flaking. Treatment designed for dry and itchy scalp. Relieves the itching, flaking and irritation of the scalp associated with ...